What is programmatic video advertising?

Posted at Sep, 29 2022

We are all aware of how vital it is to deliver the appropriate communication to the appropriate customer at the appropriate time.

When Google first introduced Video Ads, it was a different way for the company to communicate with its users.

On the other hand, Google Ad Manager was not intended to provide such in-depth insights on a campaign type as video advertising.

This update is for you if you've ever had trouble gathering insights into the performance of your video and programmatic ads.

Google Ad Manager has introduced a new suite of tools designed to cut down on the amount of time you spend managing your video streams and increase the amount of money you make from videos.

Tools for Programmatic Video Use in Health Care

The newest tool is designed to assist publishers in gaining a deeper comprehension of their insights. When you log into your account, you will be presented with opportunities that you might have missed in the past. These will be highlighted for you. You can better understand the performance of inventory at auctions in comparison to that of other items with the help of more in-depth insights provided by the Programmatic Video Health tool. A new video signals card will provide you with an overall picture of how well your particular video inventory is operating.

The following are some of the signals that it reports on:

View ability information about the audience Domain name of an application or website

In addition to that, these signals report the possible financial impact that videos could have. Putting a value on your video inventory and determining the areas in which certain metrics can be improved will be made much simpler for you by the signals that have been presented above. The Video Ad Serving Template (VAST) errors insights card is the second tool that was added for programmatic and video. Its full name is the Video Ad Serving Template. We'll break down what all of this means and how you can use it to your advantage, even though it might sound intimidating at first. The VAST errors card makes use of automation to provide a straightforward display of the total number of errors present in your video collection. Additionally, it reveals which items on the line are causing the errors.

Real-Time Video Reporting

The availability of historical data on ad serving was improved by Google by a factor of ten. Because of this significant enhancement, the amount of time it takes for you to access performance data has been reduced to less than two minutes. It is essential to have the capability to review ad-level data in a matter of seconds in order to locate and correct errors. It is important to value your time highly, especially if your videos are viewed by a sizable audience. Last but not least, the YouTube Ads Delivery Tool allows users to test the delivery of advertisements in real-time on YouTube inventory. You will be able to view information such as: Ad requests Key-values Specifics regarding the winning line items Because of these insights, you will be able to validate and fix any inventory issues in a timely manner, allowing you to get back to work in no time.