How to set up and optimize a YouTube ads campaign?

Posted at Sep, 29 2022

Are you wondering how to advertise on YouTube? Looking for a how-to guide for creating a YouTube advertising campaign?

#1: Set up YouTube advertising

Managing YouTube ads has never been easier thanks to the newly redesigned Google Ads interface. Many YouTube ad features will look familiar if you've used Google or Facebook ads. Here are the steps you must take to run YouTube ads for your business. Connect Google AdWords to Your YouTube Channel The first step is to connect your Google Ads account to your YouTube channel. Log into your Google Ads account (or My Client Center if you're an agency) to get started. Then click Select Linked Accounts from the Setup Column at the top of the page. To add your YouTube channel, simply follow the prompts. If you own the account, the linking will take place automatically. If the account is owned by someone else, enter the owner's email address and request access. How to Create a YouTube Ads Campaign, Step 2: Create a YouTube Ads Campaign, Link a YouTube Channel To link your Google Analytics account, follow the same steps. Access to it is required for campaign analytics and retargeting. Upload Your YouTube Video Ad You must first upload a video to YouTube before using it in a YouTube ad campaign. The quality of the video and your ability to immediately capture the viewer's attention are critical to its success. Concentrate on making an impression in the first 5 seconds.

#2: Select a YouTube Advertising Campaign Goal

The following step is to design your campaign. Go to your Google Ads dashboard, click the + button on the Campaigns tab, and then select New Campaign. YouTube allows you to create different campaign types, which determine the types of ads you can run, the placements available, and other factors.Choose one of the following options for your YouTube video ad based on your overall campaign goal. Leads and Website Traffic are the best options for generating traffic and conversions from your YouTube ads. Product and Brand Consideration allows you to raise brand awareness and get your products in front of large audiences, including influencers. Brand Awareness and Reach is commonly used to generate brand buzz and includes more ad type options. How to Create a YouTube Ads Campaign, Step 3: Select a YouTube Ad Objective, Create a New Campaign When you select a campaign objective, a list of available campaign types for that objective appears. Choose Video as your campaign type. When you're finished, click the Continue button.

#3: of creating a YouTube ads campaign is to select a YouTube ad objective and video as the campaign type.

Conversion tracking must be set up if you intend to track conversions. The steps to take can be found on this Google Ads support page. #4: Select a YouTube Advertising Format

The YouTube ad formats available to you are determined by your campaign goal and the length of your video ad. Here is a list of the most commonly used formats. TrueView advertisements

#5: of how to set up a YouTube ads campaign, choose a YouTube ad format, TrueView ads example

TrueView reach ads appear before, during, or after the video and are most effective at raising awareness of your brand or product. They include a Skip button, which allows users to skip the advertisement after 5 seconds. While Facebook ads may cost less per view, the return on investment for this YouTube ad type is higher because you only pay if the user watches 30 seconds of the video (or less for videos shorter than 30 seconds). Because your headline options are limited (up to 10 characters), think about including end cards and overlay calls to action (CTAs). Another unnoticed advantage of TrueView ads is free social proof. Regardless of whether users skipped the ad, YouTube will count (and publicly display on your YouTube channel) all video views.

#6: Choose a YouTube ad format for your campaign, TrueView discovery ads example

TrueView discovery ads can be found on YouTube's search results page, next to related videos (rather than in-stream), or on the YouTube mobile homepage. You're charged every time someone clicks on the thumbnail, no matter how long they watch the video. These ads are excellent for promoting product consideration with a clear call to action. Discovery ads allow you to include longer headlines (up to 100 characters) and two lines of ad text. Non-skippable in-stream advertisements Non-skippable in-stream ads are only available for certain campaign types (Reach campaigns) and can last 6-15 seconds. If you try to load a video that is 16 seconds or longer, it will fail. An error message will appear. (Note: While some articles state that these ads can run for 15-20 seconds, YouTube only allows for 15 seconds or less.) Non-skippable ads, like TrueView ads, appear before, during, or after the video content. The advantage of these ads is that you can be certain that viewers will see your entire message, resulting in a higher ad view metric. Because you pay for each view, the cost of these ads is slightly higher. While this is a popular type of YouTube ad, the true engagement value may be lower. Because users are forced to watch your ad, their engagement isn't as strong as it would be if they chose to watch a skippable ad after the first 5 seconds.

#7: Choose a YouTube ad format, non-skippable in-stream ads option when setting up a YouTube ads campaign.

Remember to keep an eye out for the hidden costs of each ad type and calculate the overall return on investment.