Identity Protection Planning

  • CLIENT:Identity Protection Planning
  • INDUSTRY:Cyber Security

Talk about making our lives easier! We have been on YouTube posting semi-consistently for the last few years and even though we saw traction at times, haven't seen as much since working with GenerationProz. Before GenerationProz, I would have to worry about everything when it came to YouTube.

Bassim Khalaf
Dana Mantilia

CEO

Customer story

Talk about making our lives easier! We have been on YouTube posting semi-consistently for the last few years and even though we saw traction at times, haven't seen as much since working with GenerationProz. Before GenerationProz, I would have to worry about everything when it came to YouTube. Now all I have to do is either post or have the Proz create a video content for my channel. Not only did they make my life easier for the channel; but, also produced amazing results engagement-wise, results I may have not received without their expertise.


In today's technological world identity theft protection is, unfortunately, life's newest necessity. Identity Protection Planning was developed to assist small and large organizations with educating and protecting their clients/employees/associates about identity theft protection. IPP developed IDENTRON, a top-of-market identity theft protection product and service for business owners and association managers to offer to their clients/employees/associates. When IPP first spoke to the Proz, Dana had the task of managing the company's YouTube channel as well as many other tasks within the business. She understood that in order for her channel to consistently grow she needed professional assistance in the matter.


IPP’s YouTube Channel was quite established with close to 50 videos and 300 subscribers. The main aspect that every business owner wants to see is growth and within 4 months the channel reached over 1k subscribers with all the work the Proz were doing behind the scenes. IPP’s channel visually looked more appealing to viewers and was properly ranked driving long-term growth as well.

Problem

IPP needed to find a way to consistently drive engagement and produce video content effectively. YouTube was a part of the company’s social media strategy; however, having an effective team behind that strategy was yet to be found.

Solution

  • 9,100 views increase
  • 5 video professionally edited
  • 7 video A/B tests

Campaign Results

  • 31% Audience Retention
  • 27% Click through Rate (CTR)
  • 25% Subscriber Increase