Help4Access

  • CLIENT:Help4Access
  • INDUSTRY:Information Technology & Services

Professionalism at its finest! Since the start of Help4Access, I understood that having an effective YouTube strategy was important. I had a channel for the company for years and posted tutorials on it, but never seemed to get the best following behind it. The Proz have lifted the weight off my shoulders of managing my YouTube channel. I am now able to sit back, relax, and watch the Proz help grow my channel. Thank you GenerationProz.

Bassim Khalaf
Sasha Froyland

CEO

Customer story

Professionalism at its finest! Since the start of Help4Access, I understood that having an effective YouTube strategy was important. I had a channel for the company for years and posted tutorials on it, but never seemed to get the best following behind it. The Proz have lifted the weight off my shoulders of managing my YouTube channel. I am now able to sit back, relax, and watch the Proz help grow my channel. Thank you GenerationProz. Help4Access has developed the world’s leading Microsoft Access migration strategy, tools and approach. Microsoft Corporation calls upon Help4Access to help mitigate the risk posed by the proliferation of tens of thousands of Microsoft Access database applications for their enterprise accounts such as Albertsons, Blue Cross Blue Shield, California Public Utilities Commission, Level 3 Communications, Crain Communications and more. When Help4Access and GenerationProz connected, Sasha was engulfed in being the CEO of an Enterprise IT Consulting firm which left little to no time to really focus on Marketing. He was a fan of the channel as a whole and even made a YouTube channel where he used to post product tutorials. Help4Access’s YouTube Channel was in fact established with close to 25 videos and 30 subscribers. Sasha wanted to see his channel grow and in a matter of 5 months the channel reached over 850 subscribers through implementing our YouTube SEO strategy and state of the art thumbnails that accelerated CTR (Click Through Rate). Not only were new viewers intrigued by the Proz’ design work, but were given instant credibility with the numbers of eyes the channel was impressing.

Problem

Help4Access had many tutorial videos with less than desired engagement. They needed a way to ensure that they weren’t producing engaging video content in vien. They simply needed a helping hand when it came to YouTube

Solution

  • 10,000 Channel visits
  • 1,700 hours watched
  • 850 subscribers
  • 3 A/B tests performed

Campaign Results

  • 13% YouTube Conversion Rate
  • 22% YouTube Click-Through Rate