The Gifting Brands

  • CLIENT:The Gifting Brands
  • INDUSTRY:Non-Profit Organization

"Not only was it exhausting to find a marketing agency that only specializes in YouTube, but also draining to find an agency that helps with YouTube ads manages the channel. Partnering with GenerationProz is definitely one of my best choices! I was stunned by their professionalism and amazed by their customer service. In addition to that, they sure did a marvelous job in creating high-quality videos for the channel. They certainly are the Pros!"

Bassim Khalaf
Jeannie Barsam

Founder and CEO

Customer story

"Not only was it exhausting to find a marketing agency that only specializes in YouTube, but also draining to find an agency that helps with YouTube ads manages the channel. Partnering with GenerationProz is definitely one of my best choices! I was stunned by their professionalism and amazed by their customer service. In addition to that, they sure did a marvelous job in creating high-quality videos for the channel. They certainly are the Pros."


Jeannie Barsam is the Founder and CEO of Gifting Brands. She started Gifting Brands because she wanted to help women, children, and families in need. She created a unique non-profit e-commerce website for consumers to purchase designer and luxury brands at a discount and every dollar of profit goes to charities that are making a difference in the world.


Gifting Brands is focused on elevating the way luxury and upscale brands will make an impact in the world. Jeannie wanted to expand her business by being on YouTube. So, she contacted the Proz! Before working with GenerationProz, Jeannie’s channel did not have much interaction and engagement. However, soon after GenerationProz started managing her channel and implemented suitable optimization strategies. The Gifting Brands Youtube channel witnessed a huge boost in the number of views, likes, and subscribers.


Problem

  • The Gifting Group wanted to find a way to consistently drive engagement on their YouTube channel. They tried a mixture of various techniques but were incapable to get a grasp on steady interactions. They needed to find a resolution to guarantee results to ultimately reach YouTube monetization.

Solution

  • 4,000 Hours Watched
  • 1,000 Subscribers
  • 2 A/B Tests Preformed

Campaign Results

  • 16% YouTube Conversion Rate
  • 70% Subscriber increase
  • 25% Video Click through Rate (CTR)