7 Tools for More Effective Management of your YouTube Channel

You may not have known, but by 2020, online videos will account for more than 80% of all consumer internet traffic! More than 500 million hours of video are seen on YouTube every single day. This is another incredible figure. The popularity of video is on the rise and is expected to continue to rise. Take advantage of this trend and use video in your content marketing efforts now. As a YouTuber or as someone who is contemplating becoming one, this piece is for you. Listed here are some useful tools for optimizing your YouTube channel. Channel optimization is made easy with TubeBuddy. In addition to helping you optimize your YouTube videos and expand your channel, TubeBuddy is an extremely handy browser addon. It's what I use to make sure all of my videos have the best possible SEO. TubeBuddy's amazing feature is that it gives you access to a range of SEO tools directly from YouTube's website. To save time, I use the Bulk Processing tools, which automate repetitive operations like annotating movies, creating cards, and writing descriptions for a large number of them. It's also a time-saver to get tag recommendations from comparable videos! Keyword research, on the other hand, is a very important function for optimizing your films for YouTube search. Using TubeBuddy, you'll get a checklist of the things you need to do in order to get the most out of your video content. When you submit a video, the tool walks you through a checklist to ensure that all of the boxes may be checked before your movie is made public. This is the YouTube channel for TubeBuddy. A free plan is available, but if you want to get the most out of the service, you can upgrade to one of their paid plans. Agorapulse is a channel management platform. It's a brand-new feature that AgoraPulse's team just launched. My favorite social media management tool, AgoraPulse, just got better with the addition of Youtube support. You will be able to do the following with the new YouTube administration tools: Organize all of your video comments in one location. The ability to reply, hide and evaluate comments is also available, as is the ability to add tags for easier organizing of content. You can use keywords to identify videos on YouTube that you'd want to watch and participate in. Useful for finding user-created content about your brand or product. It has been reported that further new features are coming shortly, including the ability to restrict a user from posting on your channel, as well as to view the individual's comment history. Use ScreenFlow to enhance your video projects. For generating and editing videos on a MAC, ScreenFlow is a must-have. Those of you with PCs might be interested in checking out Camtasia. Adding transitions, music, and text and video animations is a snap while you're recording a video. You can use the tool to animate pictures, titles, and logos, as well as video and text animations. ScreenFlow has a wide range of features, but it's also quite user-friendly, allowing you to perform simple editing tasks. If you're not familiar with the advanced features, you'll need to set aside some time for that. GoAnimate allows you to make animated videos. In order to produce high-quality animated videos on a budget, Go Animate is a great option to consider. A drag and drop editor allows you to build your video scene by scene by adding people, scenes, and props. After choosing a template, you'll have a variety of design components at your disposal to use in your video. Additionally, you'll be able to add a soundtrack and design your video sequence. Your competitor's channels can be analyzed with BirdSong. With a per-report pricing model, Birdsong makes it easy to compare your company's performance against your competitors. Understanding what works and what doesn't for your competitors' channels can provide you with some ideas on how to better engage your viewers on your own. You can find out when your competitors' videos get the most likes and comments, what phrases they use the most in their captions, and how the length of the video influences interaction with your content with this tool. Almost any YouTube channel has access to over 30 different metrics. Socialblade or Cyfe can be used to analyze your own channel. You can monitor your entire channel and individual videos with Cyfe, which is one of the greatest methods to keep an eye on things. When you're ready to get started, you'll need to establish an account and add a YouTube widget to your dashboard. Configure the widget so it can keep tabs on specific videos or your entire channel's performance next. A large range of analytics, including views, interaction, viewer retention, traffic sources, and much more, will be available for you to choose from. The dashboard you set up will be updated in real-time with the information you enter. Widget for YouTube's overview It's easy to follow the growth of your YouTube channel with Social Blade, a valuable YouTube statistics tracking tool. In addition to tracking subscription and views data, this tool also allows you to keep track of milestones and compare up to three channels side by side. Canva can be used to create video visuals. Canva is a well-known tool for making social media images with a professional appearance. The fact that you don't need to be a designer to utilize it is what made it so successful. Canva's drag-and-drop image editor makes creating images a breeze. You can also use a bank of stock photographs, backgrounds, and designs to help you build your graphics. What does this have to do with YouTube? Make your films as appealing as possible if you want more people to click on them (and who doesn't want that!?!). Each video will have a unique thumbnail that you may customize. Unless you utilize a service like Canva, you'll need some design experience to pull this out. Canva makes it simple to design click-compelling thumbnails for YouTube videos, increasing views and clicks. Summary Using even a few of the aforementioned techniques will boost your YouTube channel's performance. A recent essay I authored about Streamlining the YouTube Video Production Process is also worth reading. Is there any software you use to keep track of your YouTube account? Please share your thoughts with us.

How to set up and optimize a YouTube ads campaign?

Are you wondering how to advertise on YouTube? Looking for a how-to guide for creating a YouTube advertising campaign? #1: Set up YouTube advertising Managing YouTube ads has never been easier thanks to the newly redesigned Google Ads interface. Many YouTube ad features will look familiar if you've used Google or Facebook ads. Here are the steps you must take to run YouTube ads for your business. Connect Google AdWords to Your YouTube Channel The first step is to connect your Google Ads account to your YouTube channel. Log into your Google Ads account (or My Client Center if you're an agency) to get started. Then click Select Linked Accounts from the Setup Column at the top of the page. To add your YouTube channel, simply follow the prompts. If you own the account, the linking will take place automatically. If the account is owned by someone else, enter the owner's email address and request access. How to Create a YouTube Ads Campaign, Step 2: Create a YouTube Ads Campaign, Link a YouTube Channel To link your Google Analytics account, follow the same steps. Access to it is required for campaign analytics and retargeting. Upload Your YouTube Video Ad You must first upload a video to YouTube before using it in a YouTube ad campaign. The quality of the video and your ability to immediately capture the viewer's attention are critical to its success. Concentrate on making an impression in the first 5 seconds. #2: Select a YouTube Advertising Campaign Goal The following step is to design your campaign. Go to your Google Ads dashboard, click the + button on the Campaigns tab, and then select New Campaign. YouTube allows you to create different campaign types, which determine the types of ads you can run, the placements available, and other factors.Choose one of the following options for your YouTube video ad based on your overall campaign goal. Leads and Website Traffic are the best options for generating traffic and conversions from your YouTube ads. Product and Brand Consideration allows you to raise brand awareness and get your products in front of large audiences, including influencers. Brand Awareness and Reach is commonly used to generate brand buzz and includes more ad type options. How to Create a YouTube Ads Campaign, Step 3: Select a YouTube Ad Objective, Create a New Campaign When you select a campaign objective, a list of available campaign types for that objective appears. Choose Video as your campaign type. When you're finished, click the Continue button. #3: of creating a YouTube ads campaign is to select a YouTube ad objective and video as the campaign type. Conversion tracking must be set up if you intend to track conversions. The steps to take can be found on this Google Ads support page. #4: Select a YouTube Advertising Format The YouTube ad formats available to you are determined by your campaign goal and the length of your video ad. Here is a list of the most commonly used formats. TrueView advertisements #5: of how to set up a YouTube ads campaign, choose a YouTube ad format, TrueView ads example TrueView reach ads appear before, during, or after the video and are most effective at raising awareness of your brand or product. They include a Skip button, which allows users to skip the advertisement after 5 seconds. While Facebook ads may cost less per view, the return on investment for this YouTube ad type is higher because you only pay if the user watches 30 seconds of the video (or less for videos shorter than 30 seconds). Because your headline options are limited (up to 10 characters), think about including end cards and overlay calls to action (CTAs). Another unnoticed advantage of TrueView ads is free social proof. Regardless of whether users skipped the ad, YouTube will count (and publicly display on your YouTube channel) all video views. #6: Choose a YouTube ad format for your campaign, TrueView discovery ads example TrueView discovery ads can be found on YouTube's search results page, next to related videos (rather than in-stream), or on the YouTube mobile homepage. You're charged every time someone clicks on the thumbnail, no matter how long they watch the video. These ads are excellent for promoting product consideration with a clear call to action. Discovery ads allow you to include longer headlines (up to 100 characters) and two lines of ad text. Non-skippable in-stream advertisements Non-skippable in-stream ads are only available for certain campaign types (Reach campaigns) and can last 6-15 seconds. If you try to load a video that is 16 seconds or longer, it will fail. An error message will appear. (Note: While some articles state that these ads can run for 15-20 seconds, YouTube only allows for 15 seconds or less.) Non-skippable ads, like TrueView ads, appear before, during, or after the video content. The advantage of these ads is that you can be certain that viewers will see your entire message, resulting in a higher ad view metric. Because you pay for each view, the cost of these ads is slightly higher. While this is a popular type of YouTube ad, the true engagement value may be lower. Because users are forced to watch your ad, their engagement isn't as strong as it would be if they chose to watch a skippable ad after the first 5 seconds. #7: Choose a YouTube ad format, non-skippable in-stream ads option when setting up a YouTube ads campaign. Remember to keep an eye out for the hidden costs of each ad type and calculate the overall return on investment.

What is programmatic video advertising?

We are all aware of how vital it is to deliver the appropriate communication to the appropriate customer at the appropriate time. When Google first introduced Video Ads, it was a different way for the company to communicate with its users. On the other hand, Google Ad Manager was not intended to provide such in-depth insights on a campaign type as video advertising. This update is for you if you've ever had trouble gathering insights into the performance of your video and programmatic ads. Google Ad Manager has introduced a new suite of tools designed to cut down on the amount of time you spend managing your video streams and increase the amount of money you make from videos. Tools for Programmatic Video Use in Health Care The newest tool is designed to assist publishers in gaining a deeper comprehension of their insights. When you log into your account, you will be presented with opportunities that you might have missed in the past. These will be highlighted for you. You can better understand the performance of inventory at auctions in comparison to that of other items with the help of more in-depth insights provided by the Programmatic Video Health tool. A new video signals card will provide you with an overall picture of how well your particular video inventory is operating. The following are some of the signals that it reports on: View ability information about the audience Domain name of an application or website In addition to that, these signals report the possible financial impact that videos could have. Putting a value on your video inventory and determining the areas in which certain metrics can be improved will be made much simpler for you by the signals that have been presented above. The Video Ad Serving Template (VAST) errors insights card is the second tool that was added for programmatic and video. Its full name is the Video Ad Serving Template. We'll break down what all of this means and how you can use it to your advantage, even though it might sound intimidating at first. The VAST errors card makes use of automation to provide a straightforward display of the total number of errors present in your video collection. Additionally, it reveals which items on the line are causing the errors. Real-Time Video Reporting The availability of historical data on ad serving was improved by Google by a factor of ten. Because of this significant enhancement, the amount of time it takes for you to access performance data has been reduced to less than two minutes. It is essential to have the capability to review ad-level data in a matter of seconds in order to locate and correct errors. It is important to value your time highly, especially if your videos are viewed by a sizable audience. Last but not least, the YouTube Ads Delivery Tool allows users to test the delivery of advertisements in real-time on YouTube inventory. You will be able to view information such as: Ad requests Key-values Specifics regarding the winning line items Because of these insights, you will be able to validate and fix any inventory issues in a timely manner, allowing you to get back to work in no time.

Why would you want to advertise on YouTube?

The average amount of time spent per day by YouTube users on the platform is 19 minutes. That's equivalent to about 120 hours every year and considering that it is the world's second-largest search engine, you can bet that advertising on YouTube will bring you a substantial amount of traffic (to be exact, 32.4 percent of the total population and 51.8 percent of internet users). Why would you want to advertise on YouTube? At this year's Google Marketing Live event, Google placed a significant emphasis on visual content, even going so far as to announce a new feature that will allow advertisers to place their videos within YouTube Shorts. Let's take a look at some additional advantages of running advertisements on YouTube. Exposure: After Google, YouTube is the second most popular search engine in the world. Seventy percent of people who have seen an advertisement on YouTube have gone on to purchase the product The personality of Your Company YouTube videos give you the ability to create one-of-a-kind brand experiences and communicate the character of your company. Data: YouTube analytics provides a wealth of data, including the points in the video at which viewers decide to stop watching it. Take, for instance, a look at these YouTube Studio reports, which are not included in the analytics provided by Google Ads. Remarketing: If a user has seen one of your videos on YouTube or the Google Display Network in the past, they may be retargeted by a campaign that you run through the remarketing feature. How much does it cost to run ads on YouTube? In the same way that the costs of Google Ads vary depending on your company and its objectives, the following are some general benchmarks for the costs of advertising on YouTube compiled by LOCALiQ. The majority of companies have a CPM (cost per thousand impressions) that ranges from $4 to $10. The typical daily budget for a YouTube advertising campaign among businesses ranges from ten dollars to fifty dollars. When your YouTube advertisement reaches 100,000 views, the average cost to do so is approximately $2,000. Ad formats available on YouTube When you hear the term "YouTube ad," you're probably picturing an in-stream commercial that lasts for thirty seconds and can be skipped. However, you most likely were unaware that it is called that! There is a wide variety of ad formats that can be utilized on YouTube to accomplish a variety of objectives, and of course, these formats are always evolving. At the moment, there are six different formats for advertisements on YouTube: In-stream advertisements that can be skipped play before, during, or after other videos and can be skipped after a five-second delay. In-stream advertisements that cannot be skipped play before, during, or after other videos but cannot be skipped and are no longer than 15 seconds each. Advertisements that play before, during, or after other videos and that cannot be skipped typically last any more than six seconds. Outstream ads: Mobile-only advertisements that appear on sites that are partners with Google Video but not YouTube itself. Masthead advertisements appear on the home feed of YouTube. Overlay advertisements are not video advertisements; rather, they are text and image display advertisements that appear on YouTube videos when viewed on a desktop computer. In-feed advertisements were formerly known as Video discovery advertisements; however, this type of advertisement is not at all related to video and should not be confused with discovery campaigns. You can get YouTube to recommend your video by following these steps, and it will appear in the "watch next" section of YouTube's search results. On a mobile device, an in-feed advertisement appears as follows: When selecting the format for your advertisement to appear on YouTube, here are some of the most important factors to take into account. Length: Your video ad can be any length, but in general, a "view" is counted at the 30-second mark or the end of the video, whichever comes first. Your video ad can be viewed as many times as you want. The duration of bumper ads is six seconds, the duration of non-skippable in-stream ads is 15 seconds, and the duration of skippable in-stream ads is 30 seconds. Will the user have the option to skip your advertisement after the first six seconds, or will they be required to watch it in its entirety There is no option to skip the bumper ads or the out-stream ads. A video advertisement that appears within the YouTube video player is referred to as an "in-stream ad" on the Network. It is referred to as an outstream ad when it is played on other websites (for instance, inside of a display advertisement slot on a partner website). Sound: More than ninety-five percent of people watching videos on YouTube have the audio turned on. When compared to Facebook, where the percentage is 15 percent, this is a striking contrast. The vast majority of YouTube advertisements will be played with the sound on. Outstream advertisements and mastheads, on the other hand, begin with the sound muted by default.

Metrics for YouTube advertising

It's critical to understand the distinction between a "view" and an "impression" for YouTube ads. Views: A "view" will be counted at the 30-second mark or the end of the ad, whichever comes first, as long as the ad is skippable. Consider a "view" in the same way that you would consider a "click" on a Search ad - it's a sign of engagement. Impressions: If the ad is not skippable, there are no views, only impressions, because the user lacks the ability to choose whether or not to engage. In general, regardless of format, anyone who sees the ad counts as an impression; however, only those who view it are engaging with your ad, and thus only those who view it will be eligible to be added to your YouTube remarketing lists. Keep this in mind as you develop your YouTube advertising strategy! Because bumper pads are non-skippable and thus only serve impressions, not views, you cannot remarket to people who have seen them. You can, however, show bumper ads to people on your remarketing list. Don't forget to keep an eye on these four underutilized YouTube metrics: Earned actions video played Cross-device conversions and view-through The audience's performance How to Promote Your Business on YouTube (step-by-step) Decide whether you want to focus on awareness, consideration, or conversion before launching your YouTube campaign. This will influence the format and bid strategy you choose later. For example, the goal of an awareness campaign might be to get as many impressions as possible, so you'd bid for impressions, whereas the goal of a conversion campaign might be online sales, so you'd bid for conversions. So, let's go through the steps. 1. Launch a new campaign Select New Campaign in your Google Ads manager. When prompted, I always select "Create a campaign without a goal." Choose Video as your campaign type. 2. Select your campaign subtype. Choose the appropriate option for your campaign subtype based on your ad's goal, objective, and format.If you are unsure, you should probably go with a Custom video campaign or a Drive conversions campaign. You can always change your mind later. 3. Determine your bid strategy You will only have one or two options depending on the campaign subtype you select. In this case, the bid options for a Custom video campaign are Maximum CPV (cost per view) or Target CPM (cost per thousand impressions). YouTube advertising - bid strategy: Bidding: If you thought Google Ads bidding was complicated, wait until you see YouTube Ads bidding. Each format has its own bidding requirements, which you will be made aware of (or not) depending on the format you select. We have the following potential options: Set your target CPM price per thousand impressions (used for non-skippable in-stream) Set your target price per thousand viewable impressions with viewable CPM Maximum CPV: set the maximum price you're willing to pay per view in the same way that Manual CPC bidding works. Unless I have a low funnel audience and a strict conversion goal, I generally use this bid strategy for YouTube campaigns. Conversion optimization: Allow Google Ads to try to get you as many conversions as possible within your budget Set your target cost per acquisition (CPA). 4. Select your network (s) If you dislike Search Partners and the Display Network in your Search campaigns, you should deselect Video Partners on the Display Network. It is important to note that you may not be able to deselect some of these options with certain campaign subtypes or even certain bid strategies networks how to advertise on YouTube 5. Choose your content exclusions Standard inventory will suffice for the majority of advertisers. You can select Limited inventory if you are extremely concerned about serving ads next to potentially sensitive content. If you don't care where your ads appear, select Expanded inventory. This will give you access to many more placements, possibly at a lower cost due to lower competition. context exclusions: even if you select Standard inventory, you can exclude specific types of content. I generally avoid live streaming and embedded videos, but this is a matter of personal preference rather than best practice. If you're concerned about the type of content your ads will appear next to, exclude Content not yet labeled, DL-MA, and possibly even DL-T. 6. Include related videos This aspect of the YouTube campaign setup is frequently overlooked. Remember to include related videos from your channel to boost engagement, and if you have a Google Merchant Center product feed linked to Google Ads, make sure to opt-in here so that product cards appear alongside your video ads. If you want to tinker with finicky things like frequency capping or ad scheduling, look under "Additional settings." 7. Determine your target audience. YouTube campaigns provide advertisers with the full range of targeting options available in Google Ads. You have access to every type of audience as well as a wide range of contextual options. When you choose your campaign targeting, you'll see two options: people and content. People: This allows you to target people based on who they are rather than what videos they are watching. You can target people based on the following criteria: Age, gender, parental status, and household income) and/or any of Google's audiences Audience segments: any of Google's audiences or your own: You can target people who have recently married, are looking for accounting software, are similar to your customers, have specific apps on their phone, have recently watched your YouTube videos, and so on. Content: You can target based on the type of videos you want to run ads next to, regardless of who is watching them. You can target your ads based on keywords, topics, or placements using the "content" options. Keyword targeting is the most specific, displaying your ads with content related to those keywords. Because they can appear in search results, this is an excellent option for in-feed ads. Placement targeting, like Display campaigns, allows you to show your ads on specific YouTube videos, YouTube channels, YouTube "lineups" (such as "popular content"), and then specific apps or websites. Topics targeting, like Display targeting, allows you to show your videos next to content related to specific topics, such as "Hiking & Camping" or "Exotic Pets." I prefer people targeting over content targeting, but you can choose from a variety of options and even layer them together to narrow your reach. For example, you could only show content about Child Car Seats to people who are looking for them. 8. Create your advertisement It's time to start working on that advertisement. It is important to note that in order to use a YouTube video for your video ad, it must first be uploaded to YouTube. Do you not want your ad to appear on your channel? No problem, just change the setting to "Unlisted" instead of "Public." Paste the URL of your YouTube ad here, and options based on your campaign subtype will appear. In this case, we can create either a skippable in-stream ad (the "normal" type) or an in-feed video ad. 9. Assess your success How do you choose the appropriate metrics for your campaign? First, consider whether your goal is Awareness, Consideration, or Conversion. If your YouTube campaign is designed to raise awareness, measuring success based on conversion rate makes no sense! As a general rule, I choose one reach metric (impressions, views, clicks, etc.) and one efficiency metric for each Google Ads campaign (cost per view, view-through rate, click-through rate, etc.). If you have a dedicated Google representative and spend five to six figures per month on YouTube Ads, inquire about conducting a Brand Lift study. This is a unique survey that Google can conduct on your behalf to assess how well your campaign drives key outcomes such as brand awareness, ad recall, search lift, or purchase intent. It does necessitate a minimum investment over a specified time period, which varies by location, so check with your representative for current program requirements.

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